For Australians, buying a car begins as an essential rite of passage and often morphs into a key driver of our identity, personal aesthetic, and status. Who is in the driver’s seat when it comes to buying vehicles? Setting aside the well-worn 'battle of the sexes' stereotype, there are definitely some general differences to observe. Men tend to be more image- and performance-conscious, whereas women lean towards safety, practicality, fuel efficiency, and value.
So, who is the more savvy, men or women? Of course, a lot depends on their stage of life, family status, and, of course, affordability. Here are some interesting broad-brush trends.
Passion versus practicality
• Men
Males of all ages lean towards flashier, larger cars with engine size, horsepower, and highly desired technological features, according to the research. (They also pay more in insurance over the course of their driving lifetime).
There can be a higher tendency to focus on the image associated with certain vehicles. For instance, think of Utes. They are portrayed as the epitome of outdoorsy ruggedness and masculinity. Although reports suggest that utes are rapidly becoming popular with both genders, currently it’s the men who purchase 80% of utes.
• Women
Generally speaking, women are far more conscious of safety features than men. One study found that over half (52%) of women consider cars with a top safety rating important, compared to a third (38%) of men.
Ladies tend to prefer smaller vehicles that are reliable and easier to manoeuvre, and they appreciate a spacious boot. Although vehicle colours are a consideration for women, stylish design is less of a factor. It’s more about, “Does this car suit my lifestyle?”
The importance of technology
It turns out that regardless of gender, we love our technology. Modern features like intuitive assisted parking, multimedia systems for mobile devices, and kids' entertainment—in fact anything that makes driving easier and more comfortable scores highly with both parties.
Shopping with purpose
• Men
According to one study, 68% of men are confident about the car they wish to purchase; quite often, they know the exact model they want to purchase.
Men also like to research technical specifications, including engine size, transmission type, and suspension specification. They can be more drawn to performance-enhancing or advanced driving modes than women.
• Women
Ladies are much more likely to ask for advice about car choices. They can take up to 75 days (according to one survey) before deciding on the vehicle to buy. Many are less confident, and some women may take along a male friend to the car yard since, unlike easyauto123 stores, many dealerships are perceived as male-dominated.
Ultimately, buying a car that meets your needs and makes you happy is more about your preferences than anything else.
At easyauto123 we have a wide selection of Quality Verified™ vehicles that are available both in store and online, so you can begin researching specific car types right away in the comfort of your home. Now that’s savvy for you!