Contrary to the popular belief that white cars are the safest, both in terms of visibility and resale value, the reality is that colours are a subtle way of showing the world your personality and preference.
Let's paint a picture of how chromatic considerations play out in the car yard.
The art and science of car colours
Believe it or not, this is an incredibly detailed process taking 3-5 years. Major paint manufacturers work with specialist colour designers, forecasters, psychologists, and market researchers to create colour palettes that suit an automaker's brand and image.
While traditionally popular colours – white, black, grey, and silver – predominate, there is a growing trend towards bolder, more expressive colours, especially with the emergence of new energy vehicles from the Asia Pacific. Think Surf Blue, Amethyst Purple Metallic, or Coral Pink that currently adorn the BYD range of electric vehicles.
After the automakers choose their preferred hue, next comes rigorous testing for durability, UV resistance, and appearance under various lighting conditions before full production begins. Little wonder it takes years!
What does your car's colour say about you?
More than you realise. Opting for a classic black or white might suggest a desire for elegance and timelessness, while yellow or orange are associated with creativity and energy. Silver and grey often point to practicality and a preference for understated sophistication. Blue can denote trustworthiness and calmness, while red often signals passion and power. So, next time you're cruising, remember your car's colour is signalling your personality on wheels.
The resale value rainbow
The colour of your car can affect the resale value quite significantly. In the used car market, neutral colours like white, black, silver, and grey tend to hold their value better. They appeal to a wider audience, making them easier to sell. So, while Purple Basil, the 2025 colour of the year, might turn fashionable heads, sometimes playing it safe is the smarter move.
Safe shades
Speaking of, car colour does play a role in safety. Lighter coloured cars, particularly white, are more visible on the road, especially in low light conditions or bad weather. Darker colours, while sleek and sophisticated, can blend into the background. Although that midnight blue model you had your eye on looks cool, it also has an increased risk of car crashes. In comparison to white, black and blue vehicles have a 10% higher risk of accidents in daylight.
Car colours will always be a personal choice. After years of neutral shades dominating, there is an uptake of more colourful cars, which is good news for car buyers.
So, do red cars actually go faster? There’s no evidence to suggest this, although they are fun to drive. And what’s that old saying? Oh yes, time flies when you’re having fun.